Part 01
The human behind the customer
- The Sale Begins Before Anyone Speaks
- People Don't Buy What You Think They Buy
- The Psychology of a Buying Decision
- The Most Powerful Skill in Business Is Communication
Growth Library
By Cory C. Munroe · Complete PDF + EPUB
The Business Behind the Sale
How Great Businesses Communicate, Connect, and Create Momentum
A customer sees one business. Every promise, conversation and handoff shapes what happens next. Follow the whole story.
CA$19.99 · Both complete reading editions
One purchase. Download the PDF and EPUB through Gumroad, then read in the format that suits you.
Personal reading license. No subscription. Refund requests accepted within 14 days. Applicable taxes appear at checkout.
15 chaptersFour parts, one connected story
14 diagramsSee how the work connects
8 field guidesPut the ideas to work
PDF + EPUBBoth complete editions included
The Business Behind the Sale · A short film
The Customer Who Disappeared
One inquiry. A busy owner. A customer who needed to be heard.
1 min 41 sec · Narrated by George · English captions
Read the transcriptFictional illustrative story · Actual product artwork and published previews. About the imagery and narration.
One customer. The whole business.
Aisha wants a new kitchen. The business has a promise to keep.
It starts with an online search, three open tabs and a question. It becomes a conversation, a comparison, a decision and a project someone has to deliver.
Follow Aisha from her first inquiry to the final handoff. Along the way, see what customers are evaluating, why good opportunities disappear, and what happens when the team loses a detail the customer trusted them to remember.
The book connects buyer psychology, communication, sales, marketing, leadership and delivery. It gives those connections a story you can follow and field guides you can return to in your own work.
Aisha and the businesses in her journey are fictional teaching examples.
Actual pages from the complete PDF
See the connection. Keep a tool you can use.
A customer journey, a promise-to-proof diagram and a one-page handoff. These are pages from the book you receive.
Inside the book
From the first impression to the business behind it.
Fifteen chapters, an introduction, an epilogue, a glossary and practical field guides.
Part 02
The moments that make or break the sale
- What Happens After Someone Says They're Interested?
- Why Price Is Never Just a Number
- Why Good Opportunities Disappear
- The Promise and the Reality
Part 03
The invisible business
- Marketing Makes the Promise. The Business Must Keep It.
- Follow the Customer, Not the Departments
- When the Business Owner Becomes the Business
- More Technology Doesn't Mean a Better Business
- Busy Doesn't Always Mean Successful
Part 04
Connecting everything
- See Your Entire Business on One Page
- The 30-Day Business Reset
Put the book to work
Eight guides for the next piece of work.
Trace a real customer journey. Clarify a promise. Prepare a handoff. Find what keeps returning to the owner. Choose one useful improvement and learn from it.
The guides are inside both editions. Use the PDF to print pages for your own use.
- The Customer's View
- The Conversation Clarity Check
- The Promise-to-Proof Worksheet
- The One-Page Handoff
- The Owner Dependency Log
- The Tool-or-System Test
- A Practical Business Health Review
- The 30-Day Reset Planner
Start with the whole story
Read it. See the connections. Choose your next improvement.
Your download includes the full illustrated PDF, reflowable EPUB, reading guide and personal reading license. CA$19.99 once.
Personal reading license: keep a private backup and apply the methods in your work; no resale, redistribution or public sharing of the purchased files. Refund requests accepted within 14 days; email cory@prosperarevops.com with your order reference. Educational material; no guaranteed outcome or professional advice.
Two books. One connected view.
The conversation, and the business around it.
The Golden Sandwich of Selling focuses on guiding a sales conversation. The Business Behind the Sale explores the customer experience and organization around that conversation.
Explore The Golden Sandwich of Selling